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Reviews of this product:
Make sure this is the book for you.
Excellent especially if you work in a larger institution that has programmers and web marketing people on board. However, if you don't have any background in SEO, or anybody handling the basics of doing this for you, then you also need an 'introductory book' (the authors themselves recommend 'SEO an hour a day'. Nothing wrong with that, just don't expect to buy this book to understand basic SEO techniques.
Brilliant book
A brilliant book.
Would not recommend it for beginners.
If you are a developer and have strong SEO basis then this is the book for you.
Really enjoyed it.
A useful resource
This book is worth its price just for the 'Basic Primer in SEO' chapter. It covers the whole lot without going into unnecessary technical detail. This chapter builds a solid background and enables the reader to grasp the terms used by SEO professionals who tend to be more business orientated.
The rest of the chapters go into more detail and give examples of how to optimise your code for search engines. The PHP examples are nice and simple, so any PHP developer can follow them and the more experienced developers can easily apply the simple exercises to more complicated scenarios.
The regular expressions chapter wasn't something I was expecting to find, but is something that is definitely needed as background knowledge.
I was particularly impressed how the authors of this book don't claim to know the ins and outs of how Google works. They don't try to make you believe that they have all of the answers, like some SEO experts tend to do. This honesty give me confidence in the authors' credibility. The authors give informed advice based on their experiences and direct you to other sources of information. When they don't have a definite explanation (for example, how page rank is calculated) they tell you what is the most likely answer based on the opinions of various experts. This allows the reader to form their own conclusion.
I recommend this book to PHP programmers of all abilities who are interested in any level of search engine optimisation.
One of a kind
I'm not overly techie but work as Project Manager in a Search department with programmers. This book clarifies a lot of the technical aspects in an accessible way. This is also the only book to my knowledge that covers this area of SEO (technical). The lads have done a good job with this.
Professional Search Engine Optomization with PHP: a Developer's guide to SEO
This is a very technical book with such a lot for the non- technical person. I am very capable as a web designer but I do not actually programme sites - yet. I chose this book among several for my SEO researches and I found the advice and especially the websites recommended really useful. I think the section on black hat techniques for SEO is essential information. Thank you authors.
Cynthia Black
cyndy@cpblack.co.uk
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