Text Book Qualitygood quality, not dog-eared compared to most second hand books. I would definitely buy from this seller again.
i recieved the book within 3 days, very goodi bought a second hand book, it is good, like a new one. I received it within 3 days, very quickly.
excellentThis book has proved invaluable for both myself and my daughter.It covers all aspects of the marketing principles. A very useful book for students of all ages written in a clear concise manner which is easy to follow and understand. I would highly recommend this book for students and lecturers whatever level of education they are in.
A great companion for marketing studies!An excellent, well-written and comprehensive material about marketing. It covers all aspects of modern marketing with the appropriate depth for the student. The book contains a huge amount of real-life examples, which help the student to understand the theory. The use of color in boxes, diagrams and high quality photographs, makes reading easier and more attractive. The glossary at the end of the book is also a valuable tool for the student who wants a quick revision of all marketing topics.
The book has also a companion web site, with study material, extra case studies and links, and questions. This makes the book more live than just a paper book.
I found "Principles of Marketing" 3rd edition a great companion for my marketing studies. It is certainly a must for every marketing student.
the marketing bible for any undergraduate student
a must for all undergrads doing a business studies degree, it will become your bible and the first book in your references for every assignment. I would not have got my degree without it, an excellent reference guide, it may not be as indepth as you need but for the basic bone of all marketing assignments you just cant go wrong
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