AwfulThis is the worst textbook I have ever been unfortunate enough to read. The key points are lost in excessively long sentences; I can only assume that the authors were being paid by the word. It also contains some serious grammatical errors, quite frankly whoever proofread it should be sacked. Unfortunately as it is the core textbook for my course I have been forced to read it, but if you have any choice in the matter avoid it at all costs.
It's good quality.This book looks like a new one, and the delivery is very soon, I like it.
MarketingThe book is good, minus the fact that due to the weight of the book it comes out of the paper back cover, so maybe needs to be said that this happens or customers will end up disaapointed.
A Marketing book for you wherever you are...Whether you are new to Marketing or have tried other books then you will find this book a breath of realistic fresh air.
It is presented in an attractive manner that only highly professional Marketing academics could achieve and like all good Marketing it speaks to you and in your language.
Theory presented in an understandable way and backed up by interesting informative Case Studies and many other contributions to bring it to life. And it is honest and credible.
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