Money well spentSome very simple but wise advice. Some stuff that assures you that you're doing the right thing and stuff that makes you feel stupid because you didn't think of it. Nothing is complicated, it just points out all the the things that were so blatantly obvious that we need them pointing out.
Even if you think you know about SEO, it's nice to be be reassured.
Bedding Google Is A Good Idea!!Get into bed with google is a really simple to read book that has really short chapters to digest the all important information and task of getting friendly with google, I highly recommend it from the author Jon Smith who displays a no nonsense approach to the aspects of search engine optimization and the rights and wrongs of how to get better results with Google and actually have them index your website.
If you follow the simple strategies and techniques offered in this handy pocket sized book, your website will be better equipped than most other websites and give you some definitive pointers to build and improve any website you create.
Great read and useful too.
Worth a ReadThis book contains much good advice and tips on how to improve and optimise your website. I like the fact he recommends you steer clear of unethical approaches such as hidden text, and that you should stick to simple html with a lot of text-based content that can be easily read. The other big factor in this book is it's compact size and straightforward short chapters, meaning you can concentrate on implementing one recommendation at a time.
On the downside, some of the information is very outdated, considering the recent publication of the book itself. For starters, the Overture keyword search helper is overused and therefore very hard to even access nowadays, if at all, and is being phased out. Secondly, some of the items recommended such as Wordtracker are far from free and therefore only relevant for large businesses rather than the one-man band web developers likely to be attracted to a book like this.
All in all, 4 out of 5. Good and worth a read, you will most probably get your money back and more through increased exposure of your website using the suggestions within.
Simple and effective This is a really easy book to use.
Yes, there are more complex books that go into SEO in greater depth than this but the fact is that if you have a small or medium size business employing less than 10 people, then the really advanced techniques aren't really for you anyway and are really not worth worrying about because you wont have time to implement them, even if you knwo about them.
For people like you, this book is probably all you will need -and it is all very clearly explained in non tecnhical jargon.
I even managed to read it on hols - yes, that's sad I know! But it lends itself to that kind of easy reading because it is explained so clearly in short bite size chunks that take all of about 10 minutes to read and digest.
OK, I found the odd thing listed as free (which now isnt) - and I see another reviewer noticed that too, but given the fast pace of chnage in this area, that cannot really be a serious criticism
Great little book that is not a drag to wade throughAt last! A book that's good for me, but is easy to read and concise and gives me loads of tips every few pages that I immediately bookmark and want to implement. I'm getting teally tired of 'How-to' books that make you wade through several hundred pages of padding: this book is the antidote.
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