Good at the priceThis book is good value as a basic introduction to using Adwords if you can live with the very american style in which it is written. Doesn't go into any great depth but it introduces quite a few useful concepts such as peel and stick. There is also some general guidance on marketing and advertising priciples which I found useful but which might be annoying if you already know about these areas. At the price it is a good introduction and an easy read, but you might want something with a bit more substance to it if you already have some Adwords experience. They are pushing their luck to describe it as the 'Ultimate Adwords Guide', but it is good for beginners.
Usefull But...This book has allowed me to understand Google addwords BUT it is very 'American' By that I mean that the American way to 'riches' is too sell information on how to make money and this book is a taster to get people to sign up to their web site and get pulled in as a paying customer. The 'free' add on is largely pod casts of these people telling you how marvellous and clever they are- which I am sure they are but to pull you in they cant tell you all....otherwise how could they entice you in as a paying customer?
In summary its a good starter to get a feel of addwords- I certainly had missed out and wasted money but I am looking for a more professional analysis without the 'American hook'.
Perry more than tripled my sales!I thought advertising on Google was easy until I read this! This book is packed with so much information, tips and useful resources that I tweaked one of my online businesses using some of these strategies (results below):
- Peel and Stick: creating a new campaign for different sets of keywords appealing to different sets of searchers.
- Using Negative keywords and exact matches, to improve your relevance, click through rate, your average position and reduce your cost per click.
- Split-testing, making sure you are always testing out which ad is better for your campaign by battling two against each other and testing their performance.
- Writing an effective ad- by promoting benefits first and features second.
They appear straightforward, but only once you know them! Since implementing his strategies, I've managed to get click through rates of over 10% (unheard of in this industry!) and an average position of 1-3 for some popular search terms.
And its helped improve my conversions over 25x and triple my sales.
It's easy to see why Perry Marshall is the king of adwords and is well-renowned around the world. New and experienced Adwords users should buy this book. Just one of his tips can make a huge difference to your bottom line.
Nice but dimA real shame, could have been something special. Gives the basic search phrases but does not go into any area in enough details. Always gives the promise of perals of wisdom but does not deliver....Promises clicks at a few pence but does not deliver. Basically Google is way to clever for you Perry Marshall. PS Perry & freinds will email you at least once a day with get rich quick schemes. Save your money and take a course at your local tech college.
Worth having aroundIve never had much luck with adwords conversions this book put me on teh correct path with some great tricks and tips.
Well worth buying
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